Archives: Brand Team Members

Eli Holzman is the founder and CEO of The Intellectual Property Corporation. Holzman has created and/or produced the multi-Emmy nominated series Project Runway, Undercover Boss, Leah Remini: Scientology and the Aftermath, We’re Here and American Idol as well as executive producing and launching dozens of successful television series. Holzman has been nominated for the Emmy Award 20 times and has been its recipient on four occasions. Outside of television, Holzman is a founding and managing partner of The Meatball Shop restaurant group and the creator of Project Foodie, a critically acclaimed cooking app.   

Aaron Saidman is the Co-Founder and President of The Intellectual Property Corporation (IPC) and the Co-President of Sony Pictures Television Nonfiction. Saidman has created and/or produced dozens of critically-acclaimed, hit television shows such as Leah Remini: Scientology and the Aftermath, Night Stalker: The Hunt For A Serial Killer, Indian Matchmaking, Selena + Chef, Undercover Boss, and Living Undocumented, which he also co-directed. Saidman has been nominated for the Emmy Award on nine occasions, and its recipient twice. He is also a member of the Board of Directors of the International Documentary Association.

Before his tenure as a creative executive, Saidman was a freelance producer, writer, and director. His advertising experience includes conceptualizing ads for brands including Nike, Reebok, MTV, IKEA, and Virgin Mobile. Additionally, Saidman conceptualized and wrote the commercials for IPC’s National BELFOR campaign.

Rachel Dax is the Executive Vice President and Head of Production for the Intellectual Property Corporation. Dax oversees all day-to-day operations for IPC’s Los Angeles, Atlanta, and New York offices and also heads up their commercial and branded division featuring their work with Sonic and Home Depot.

Dax helped launch IPC in 2016 and has shared in its many successes including 2 Emmy Wins, 9 Emmy nominations, 2 Real Screen Awards, a PGA Award, a Television Critics Association Award, a GLAAD Media Award, as well as nominations for IDA, News and Documentary, Hollywood Critics Associate, Critics Choice Real TV, PGA, MTV movie and TV, and NAACP Image Awards.