Who We Are

The sought-after minds that brought you acclaimed series such as Leah Remini: Scientology and the Aftermath, American Idol, Indian Matchmaking, Undercover Boss, Project Runway, This Is Paris, and Selena + Chef are proud to introduce the commercials and branded content division of The Intellectual Property Corporation, an Emmy Award-winning production company based in Los Angeles, California.

What We Do

IPC is the industry leader in nonfiction programming of all genres. We are known for producing critically-acclaimed investigative series, celebrity biographies, broadcast formats, dating series, and projects built around social issues. Whether it’s a true crime feature documentary or a comedic cooking series, our Emmy-winning team has developed and produced hit shows of every type and scale.

Now we are bringing our expertise in nonfiction — as well as our expansive roster of filmmakers, producers, casting directors and talent — to documentary-based branded content and commercials of the highest quality and caliber.

At our core, we focus on authenticity. We never lose sight of the nuances and delicate truths that make the subjects at the center of our stories truly fascinating. We know how to work with real people and capture documentary performances that come across credibly.

We translate this same approach into our brand partner’s stories.

How We Do It

Whether producing your 30 second spot or longer form content, our seasoned storytellers collaborate with you to create an authentic narrative about your brand. We will research the story of your brand, gain a deep understanding of the message you want to communicate and the audience you want to reach, and develop creative that allows us to execute that vision through real, unforgettable storytelling.

Once the approach is determined, we generate bespoke creative teams from our affiliated roster of directors, showrunners, and producers that make our award winning shows.

Partial Roster of Directors

James Carroll

Leah Hariton

Rebecca Hertz

Peter LoGreco

Matt Pizzano

Mary Robertson

Alex Stapleton

Dyana Winkler

Services We Offer

Development

– Campaign & Story Development

– Aesthetic Development

– Casting Real People

Production

– Budgeting / Bidding

– Pre-Production Planning

– Physical & Post Production

Brands We've Worked With

The Team

Eli Holzman

CEO

Eli Holzman is the founder and CEO of The Intellectual Property Corporation. Holzman has created and/or produced the multi-Emmy nominated series Project Runway, Undercover Boss, Leah Remini: Scientology and the Aftermath, We’re Here and American Idol as well as executive producing and launching dozens of successful television series. Holzman has been nominated for the Emmy Award 20 times and has been its recipient on four occasions. Outside of television, Holzman is a founding and managing partner of The Meatball Shop restaurant group and the creator of Project Foodie, a critically acclaimed cooking app.

Aaron Saidman

President

Aaron Saidman is the Co-Founder and President of The Intellectual Property Corporation (IPC) and the Co-President of Sony Pictures Television Nonfiction. Saidman has created and/or produced dozens of critically-acclaimed, hit television shows such as Leah Remini: Scientology and the Aftermath, Night Stalker: The Hunt For A Serial Killer, Indian Matchmaking, Selena + Chef, Undercover Boss, and Living Undocumented, which he also co-directed. Saidman has been nominated for the Emmy Award on nine occasions, and its recipient twice. He is also a member of the Board of Directors of the International Documentary Association.

Before his tenure as a creative executive, Saidman was a freelance producer, writer, and director. His advertising experience includes conceptualizing ads for brands including Nike, Reebok, MTV, IKEA, and Virgin Mobile. Additionally, Saidman conceptualized and wrote the commercials for IPC’s National BELFOR campaign.

Rachel Dax

Executive Producer

Rachel Dax is the Executive Vice President and Head of Production for the Intellectual Property Corporation. Dax oversees all day-to-day operations for IPC’s Los Angeles, Atlanta, and New York offices and also heads up their commercial and branded division featuring their work with Sonic and Home Depot.

Dax helped launch IPC in 2016 and has shared in its many successes including 2 Emmy Wins, 9 Emmy nominations, 2 Real Screen Awards, a PGA Award, a Television Critics Association Award, a GLAAD Media Award, as well as nominations for IDA, News and Documentary, Hollywood Critics Associate, Critics Choice Real TV, PGA, MTV movie and TV, and NAACP Image Awards.

Matt Shanfield

Creative Development

Matt is the lead creative executive behind the development and ideation of original concepts, formats, and talent packaging at IPC. Under his tenure, he has developed and produced series for networks including Netflix, HBO, HBOMax, Hulu, Discovery, Oxygen, YouTube Originals and Amazon. Additionally, he shepherded creative for IPC’s national ad campaigns for Sonic, Home Depot and Pokemon.

Prior to IPC, Matt Shanfield developed and produced the Emmy winning Shark Tank and has produced branded content for Ubisoft.

John Benet

Consulting Commerical Producer

John Benet is a seasoned freelance commercial producer that has produced IPC’s Sonic commercials for the last two years, and has become an integral part of our brand and commercial division. He has an award-winning track record of success with brands such as Proctor & Gamble, Nissan, and CitiBank. Benet has been a go-to commercial producer for companies such as Propaganda Films, Smuggler Films, and Anonymous Content.

Other collaborations include a decade-long affiliation with Academy Award-winning director Alejandro Gonzalez Iñárritu on notable commercials for Apple, Facebook, Citibank, Montana Meth, and Proctor & Gamble‘s Emmy winning “Best Job” (2012) for the 2012 Olympics.