The Hollywood Reporter on Project Foodie Launch: Producer Eli Holzman Launches Food App With Brother, Chef Daniel Holzman
What happens when two brothers grow up to become a television producer and a chef? They team up to create a new interactive video app that purports to teach anyone to become a master chef.
Eli Holzman, the Emmy-winning producer behind Leah Remini: Scientology and the Aftermath, and his younger brother Daniel Holzman, the founder of New York’s The Meatball Shop, have launched cooking app Foodie Project with over 100 step-by-step videos.
The venture — which was developed by Eli’s production company, The Intellectual Property Corp. — was born out of the elder brother’s lack of cooking prowess despite Daniel’s years of classical training at such restaurants as Le Bernardin and Aqua. “I’m great at doing dishes,” Eli says with a laugh. The Holzmans first struck on the idea after Eli asked Daniel to record a video teaching him how to make salmon.
Project Foodie (a play on Eli’s first big hit, Project Runway) launched Wednesday for iOS devices. It contains around 100 video recipes hosted by Daniel that, combined, can create about 30 full meals, including Pop’s Chicken Parmesan, The Meatball Dinner and Chicken Adobo. The app is free to download but full access to all the recipes requires a $3-per-month subscription. More recipes from chefs around the country will be added in the coming months.
Read the full article via – The Hollywood Reporter